Effective leaders communicate in a way that everybody knows exactly what they mean. People want to understand details and yet the language some use in business seems designed to make that virtually impossible.
When you use a term that is not absolutely clear to someone, they will rarely question it for fear of appearing stupid. Human nature is such that we often don’t want to draw attention to ourselves. If anything unclear is said or written, chances are that no one will challenge it. Keep it simple and you’ll never have to worry about people misunderstanding your message.
Get to the point of the actual matter at hand, rather than beating around the bush. This helps you to stand out and influence others in your business. Next time you have something to communicate, think about how you could do it differently. How can you grab your audience’s attention in a straightforward yet compelling way?